Policy Analysis of University Graduate Employment and Retention in Changsha-Based on a Textual Analysis of Local Employment and Talent Policies

Chongyuan Fan

doi:10.70088/6td37y90

Authors

Chongyuan Fan Hunan University of Chinese Medicine, Changsha, China Author

DOI:

https://doi.org/10.70088/6td37y90

Keywords:

university graduates, university student employment, talent retention, employment policy, Changsha

Abstract

University graduates are both a key group in employment work and young talent important to local development. Taking Changsha as an example, this paper uses literature research and policy text analysis to review national, Hunan provincial and Changsha municipal policies on university graduate employment and talent development. It examines their main roles in four areas: employment opportunities, talent incentives, connections between universities and the local labour market, and urban integration and career development. The policy analysis shows that Changsha has developed policy arrangements covering recruitment and employment, talent support, entrepreneurship, housing and public services. However, there is still room for improvement in long-term retention, services for different groups, connections between universities and local employers, coordination among departments, and the assessment of employment quality. While continuing to attract young talent, local policies for university graduates should pay greater attention to stable employment, career development and long-term retention, and strengthen ongoing contact among government, universities and employers.

References

Y. Hu and Q. Yin, "Willingness of Higher Vocational College Students to Work Locally in Small and Medium-Sized Cities and Influencing Factors: A Case Study of Huai'an, Jiangsu," Theory and Practice of Innovation and Entrepreneurship, vol. 6, no. 11, pp. 10–14, 88, 2023.

Q. Wang, H. Feng, and Y. Chen, "Factors Influencing University Students' Willingness to Work Locally in Small and Medium-Sized Cities and Ways to Improve It," Journal of Hunan University of Technology (Social Science Edition), vol. 29, no. 5, pp. 69–74, 2024.

J. Liu and X. Fang, "Employment Among University Students Born in the 2000s: City Choice and Influencing Factors," Beijing Youth Research, vol. 31, no. 4, pp. 59–67, 2022.

J. Huang, "An Analysis of Factors Influencing Interregional Employment Mobility Among University Students in China," China Higher Education Research, no. 4, pp. 103–108, 2018.

J. Zhao, Y. Sheng, and C. Jiang, "Regional Differences, Employment Choice and Human Capital Mobility: An Empirical Study Based on University Graduates," Population and Development, vol. 22, no. 1, pp. 28–37, 2016.

Z. Yang and R. Fu, "Spatiotemporal Evolution of Employment Opportunities for University Graduates in China," Acta Geographica Sinica, vol. 80, no. 10, pp. 2757–2776, 2025.

Ministry of Education, "Notice of the Ministry of Education on Employment and Entrepreneurship for the 2025 Cohort of Graduates from Regular Higher Education Institutions," Jiao Jiuye [2024] No. 5, 2024.

Ministry of Education, "National Meeting on Employment and Entrepreneurship for the 2026 Cohort of Graduates from Regular Higher Education Institutions Held," 2025-11-20.

General Offices of the CPC Central Committee and the State Council, "Opinions on Accelerating the Establishment of a High-Quality Employment Service System for Graduates of Regular Higher Education Institutions," 2025.

Leading Group for Talent Work of the CPC Hunan Provincial Committee, "Several Measures on Accelerating the Attraction and Concentration of Young Talent to Stay in or Come to Hunan and Promoting the Development of a Province Friendly to Young People," Xiang Rencai Fa [2025] No. 3, 2025.

General Office of Changsha Municipal People's Government, "Notice on Further Strengthening Employment and Entrepreneurship Work for University Graduates in the City," Chang Zheng Ban Fa [2022] No. 28, 2022.

Y. Huang, "Problems and Countermeasures in the Implementation of Employment Policies for University Graduates in CN County," M.S. thesis, Sichuan Normal University, Chengdu, China, 2023.

L. Zhang and Y. Mo, "Discussion of Government–University–Enterprise 'Three-in-One' Collaboration to Promote Local Employment Among University Students," China Employment, no. 6, pp. 47–49, 2023.

S. Gao and L. Zhu, "Exploring Feasible Measures to Promote Local Employment Among University Students in the New Era: A Case Study of Yancheng, Jiangsu Province," Employment and Security, no. 3, pp. 106–108, 2023.