A Contrastive Study of Identity Construction and "Humblebrag" Speech Acts on Chinese and Western Social Media Platforms
DOI:
https://doi.org/10.70088/jzh0hm38Keywords:
identity construction, humblebrag, social media, cross-cultural communication, digital linguisticsAbstract
This research article conducts a contrastive study of identity construction and 'humblebrag' speech acts on Chinese and Western social media platforms. By analyzing linguistic patterns and cultural nuances, the study explores how individuals present themselves and negotiate social perceptions in digital spaces. Employing qualitative and quantitative methods, the findings reveal significant differences in the use of 'humblebragging' as a social strategy, influenced by cultural values and platform-specific dynamics. The discussion highlights implications for understanding online identity and cross-cultural communication.References
Y. Lin and X. Chen, "Also on humblebragging: Why many Chinese posters brag by complaining," J. Pragmatics, vol. 201, pp. 149-159, 2022.
W. Ren and Y. Guo, "What is 'Versailles Literature'?: Humblebrags on Chinese social networking sites," J. Pragmatics, vol. 184, pp. 185-195, 2021.
J. Lin, "A socio-pragmatic analysis of 'Versailles Literature' from the perspective of dramaturgical theory and memetics," in *2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)*, Atlantis Press, pp. 624-633, Dec. 2022.
H. Wang and J. Xie, "Responsive strategies and self-identity construction in 'Versailles Humblebragging' on Chinese social media," Cogn. Linguist. Stud., vol. 10, no. 1, pp. 199-226, 2023.
B. Zuo, "'Versailles literature' on WeChat Moments--humblebragging with digital technologies," Discourse Commun., vol. 17, no. 5, pp. 662-684, 2023.
B. Zuo, "'I don't mean to humblebrag'---on the reception of humblebrags from a cognitive-pragmatic perspective," J. Pragmatics, vol. 218, pp. 165-179, 2023.
M. Luo and J. T. Hancock, "Modified self-praise in social media," in Complimenting Behavior and (Self-) Praise Across Social Media, pp. 289-310, 2020.
H. Trivedi and V. Srinivas, "When bragging, be modest: The art of humblebragging," Int. J. Indian Psychol., vol. 7, no. 1, pp. 276-280, 2019.
B. Zuo, "What is counter-Versailles literature?--At the intersection of humblebrag, irony, and humor," Humor, vol. 37, no. 3, pp. 355-382, 2024.
J. Dean, "# humblebrags and the good giving self on social media," in The Good Glow, Policy Press, pp. 51-70, 2020.
N. F. A. Jabar, M. I. A. Hassannuddin, and K. Yunus, "When Modesty Meets Self-Promotion: A Discourse Analysis of Humble-Bragging on Social Media," J. Pragmatics Discourse Anal., vol. 4, no. 2, pp. 31-38, 2025.
D. Han, R. Chen, and F. Liu, "Also on humblebragging: An evaluation of self-image in Versailles literature," J. Pragmatics, vol. 227, pp. 4-15, 2024.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Ying Chen (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
