LIU, Huanyu. The Role of Personalization in Modern Digital Marketing: How Tailored Experiences Drive Consumer Engagement. Strategic Management Insights, Kington, U.K., v. 1, n. 8, p. 34–40, 2024. DOI: 10.70088/0v98zt16. Disponível em: https://soapubs.com/index.php/SMI/article/view/135.. Acesso em: 10 apr. 2025.