The Workplace Culture Analysis from the Angle of the Public Statement: Cases Study of Chinese Global Corporation Haier

Abstract

Haier’s workplace culture integrates Confucian principles with modern organizational management to develop communication strategies that enhance employee motivation, thereby improving workplace inclusivity and employee performance. The Confucian advocacy for a sense of moral responsibility offers a sustainable inspiration for modern management practices. This paper uses a qualitative research strategy combining textual analysis and organizational models to illustrate the advantages of Haier's current statement from the perspective of macro organizational differences and individual differences. Regarding an organization, using a balanced communication strategy can effectively enhance employees' belonging sense of the workplace. Further, in terms of individuals’ development, self-management leadership is more conducive to stimulating creativity. However, there are significant differences in employee perceptions and feedback on workplace culture at different positions. Finally, the analysis suggests that in an increasingly competitive global landscape, companies should re-evaluate the application of Confucian values in their communication strategies to improve employee positivity and organizational competitiveness.