Research on Nintendo's Strategic Transformation and Challenges During the Pandemic

Abstract

During the period of epidemic, many companies are facing the dilemma of transformation, and Nintendo is one of them. Many reasons lead company to make changes that will help Nintendo create a new module of business, such as a creative environment, active partners, clear policies and a good working environment. However, the chances of development will also with negative side, leaders need to consider how to better manage new suppliers, how to ensure their costs and how to handle relationships with competitors and shareholders. Also, new online marketing needs to be considered when the customers prefer stay at home rather than go to the store to buy. The shortage of manpower after layoffs is also a problem that needs to be considered and resolved. Nintendo’s stakeholders hold the different considerations from different perspectives, and can obtain related benefits to varying degrees during Covid-19. It is commendable that electronic devices were used online, electronic equipment and networks can help Nintendo's global branches to communicate and determine the interaction between development plans and customers. It is important to explore customer demands and balance the relationship between online games and switch games. In general, during this period, Nintendo Switch faced an important challenge to make decision on how to take the company further.