Research on the Integration Mechanism and Innovation of the "Three Innovation Integration" Curriculum of Tourism Management Professional Undergraduate Driven by Digital Culture and Tourism

Jiong He; Jingying Wang; Tianshuo Jiang

doi:10.70088/3p2hcj39

Authors

Jiong He College of Finance and Economics, Hainan Vocational University of Science and Technology, Haikou, China Author
Jingying Wang College of Finance and Economics, Hainan Vocational University of Science and Technology, Haikou, China Author
Tianshuo Jiang College of Finance and Economics, Hainan Vocational University of Science and Technology, Haikou, China Author

DOI:

https://doi.org/10.70088/3p2hcj39

Keywords:

digital tourism, tourism management, vocational education, curriculum integration, entrepreneurship education, educational innovation

Abstract

The rapid development of digital cultural tourism is fundamentally driving the modern tourism industry's transformation toward comprehensive digitalization, intelligence, and continuous innovation. Consequently, this paradigm shift imposes significantly higher demands on the "Three Creations" (innovation, creativity, and entrepreneurship) capabilities, as well as the overall digital literacy of vocational undergraduate talents specializing in tourism management. Curriculum integration serves as the core vehicle for achieving the coordinated cultivation of these essential "Three Creations" capabilities. Furthermore, it acts as the critical link connecting the evolving demands of the digital cultural tourism industry with the academic supply of vocational undergraduate education. Based on systems theory, collaborative innovation theory, and competency-based education theory, this paper systematically focuses on the existing pain points and structural bottlenecks in curriculum construction for "Three Creations Integration" within vocational undergraduate tourism management programs. It conducts an in-depth, multidimensional analysis of the intrinsic mechanisms of curriculum integration driven by digital cultural tourism. Subsequently, the study constructs a comprehensive four-in-one integration mechanism encompassing "goal coordination, content integration, teaching linkage, and evaluation closure." To ensure practical implementation, the research proposes targeted innovative pathways from three distinct dimensions: curriculum modules, teaching models, and resource allocation. Ultimately, these findings provide robust theoretical support and actionable practical references for deepening curriculum reform, optimizing educational frameworks, and cultivating highly adaptable, interdisciplinary technical and skilled talents in vocational undergraduate tourism management education.

References

Y. Lu and K. Lu, "Functional Review, Challenge Response and Transformation Path of Tourism Management Education from the Perspective of Generative Artificial Intelligence," Pacific International Journal, vol. 8, no. 3, pp. 78-82, 2025.

Y. Qiong, Z. Yuxia, S. Yuejiang, and L. Hua, "Pathways and Practical Exploration in Smart Course Development for Higher Vocational Colleges: A Case Study on Study Tour Course Design," Journal of Landscape Research, vol. 17, no. 4, pp. 79-82, 2025.

Y. A. N. Liu and F. J. I., "Construction of Project-Based Curriculum System for Tourism Management in Applied Undergraduate Colleges and Universities," The Theory and Practice of Innovation and Entrepreneurship, vol. 7, no. 19, p. 93, 2024.

D. D. Fundeanu, "Innovative regional cluster, model of tourism development," Procedia Economics and Finance, vol. 23, pp. 744-749, 2015.

Y. Wang, "A Study on Construction of Innovation and Entrepreneurship Education Curriculum System of Tourism Management in Universities," in *2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016)*, Atlantis Press, Feb. 2017, pp. 565-569.

Y. Cai, "School-enterprise cooperation in tourism education of 'dual system'," in 2020 Conference on Educational Science and Educational Innovation, 2020, p. 4178.

M. Watkins, S. Ziyadin, A. Imatayeva, A. Kurmangalieva, and A. Blembayeva, "Digital tourism as a key factor in the development of the economy," Economic Annals-XXI, no. 169, pp. 40-45, 2018.

J. Pesonen, "Management and leadership for digital transformation in tourism," in Handbook of e-Tourism, Cham: Springer International Publishing, 2020, pp. 1-34.

T. Van Nuenen and C. Scarles, "Advancements in technology and digital media in tourism," Tourist Studies, vol. 21, no. 1, pp. 119-132, 2021.

O. Stryzhak, "Tourism and digital technologies: analysis of the relationship," 2022.

P. Tonino, "The digital revolution in the travel and tourism industry," Information Technology & Tourism, vol. 22, no. 3, pp. 455-476, 2020.

S. Nezdoyminov, G. Bedradina, and A. Ivanov, "Digital technology in the management of quality service in tourism business," International Journal of Engineering and Advanced Technology, vol. 9, no. 1, pp. 1865-1869, 2019.

P. Alford and R. Jones, "The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer," Tourism Management, vol. 81, p. 104139, 2020.

M. A. Camilleri, "The promotion of responsible tourism management through digital media," Tourism Planning & Development, vol. 15, no. 6, pp. 653-671, 2018.

É. Happ and Z. Ivancsó-Horváth, "Digital tourism is the challenge of future–a new approach to tourism," Knowledge Horizons. Economics, vol. 10, no. 2, pp. 9-16, 2018.

R. Pierdicca, M. Paolanti, and E. Frontoni, "eTourism: ICT and its role for tourism management," Journal of Hospitality and Tourism Technology, vol. 10, no. 1, pp. 90-106, 2019.