The Impact of Graphic Design on Brand Identity and Consumer Perception

Abstract

Visual imagery has become a dominant way of conveying information and experience in today’s world, making graphic design vital to creating both brand image and consumer impression. Logo and use of colors, typography, and images are discussed as key aspects of graphic design and as the major components of the definition of the brand, including positioning strategies. The study offers lessons on the future of branding as well as the potential of visual branding in shaping consumer behavior, consumption rates, and brand perception and association. The study establishes that much importance has to be taken in applying design thinking and balance in the design of the brand touchpoints to improve brand recognition and perceived credibility of the brand to create brand champions. The study also details how design is crucial in developing brand experiences and influencing the generation of the required emotions and loyalty toward brands. Another exciting aspect arising from the analysis relates to business branding as well as an understanding of client needs within the current technological landscape through proficient graphic design.