Research on the Development Path of Rural E-Commerce in Supporting Rural Revitalization

Authors

  • Maohua Lin Geely University of China, Chengdu, Sichuan, 640400, China Author

DOI:

https://doi.org/10.70088/dsq81m98

Keywords:

rural e-commerce, rural revitalization, development path, industrial structure optimization

Abstract

With the rapid development of information technology, rural e-commerce is playing an increasingly important role in promoting rural economic growth, increasing farmers' incomes, and driving rural revitalization. This paper begins by defining rural e-commerce and analyzing its characteristics, current development status both domestically and internationally, and exploring the close connection between e-commerce and rural revitalization. By investigating multiple development paths through which rural e-commerce supports rural revitalization-including industrial structure optimization, market expansion for agricultural products, development of rural human resources, and improvement of information infrastructure—this paper reveals the critical role of rural e-commerce in achieving the goals of rural revitalization. Additionally, it presents relevant policy recommendations and solutions to the challenges faced by rural e-commerce development while forecasting future trends in rural e-commerce.

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Published

2024-10-11

Issue

Section

Article

How to Cite

Lin, M. (tran.) (2024) “Research on the Development Path of Rural E-Commerce in Supporting Rural Revitalization”, Strategic Management Insights, 1(8), pp. 20–27. doi:10.70088/dsq81m98.