Vol. 1 No. 8 (2024)

Article

• A Discussion on How Scaled Enterprises Can Effectively Develop Artificial Intelligence in the Context of Industry 4.0

  Zhenglong Guo (Author)

  1-11

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• Interaction between Governance Structure and Enterprise Innovation

  Zhenglong Guo (Author)

  12-19

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• Research on the Development Path of Rural E-Commerce in Supporting Rural Revitalization

  Maohua Lin (Author)

  20-27

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• The Influence of Fairness for Performance Salary on Employee Pay-Satisfaction

  Junjie An, Masri Bin Abdul Lasi (Author)

  28-33

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• The Role of Personalization in Modern Digital Marketing: How Tailored Experiences Drive Consumer Engagement

  Huanyu Liu (Author)

  34-40

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• The Impact of Globalization on Corporate Legal Management Practices

  Quanquan Zhai (Author)

  50-61

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• Digital Transformation in the Food and Beverage Industry: Best Practices for Supply Chain Optimization

  Xuanyu Liu (Author)

  41-49

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• The Study of Factors Influencing Consumer Purchase Intentions in Social Media Live Broadcast

  Xuehui Ding, Rosidah Musa (Author)

  62-68

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• Feasibility Study on the Development of Chinese-Western Fusion Cuisine in the North American Market

  Donghui Li (Author)

  69-81

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• The Impact of E-Commerce Leader's Marketing Attributes on Consumer Perception in China

  Xinxin Liu, Prof Dr Dhakir Abbas Ali (Author)

  82-88

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