Exploring the Talent Cultivation Path of Network and New Media Major in Vocational Undergraduate Programs in Hainan under the Background of Industry-Education Integration

Yue Yang

doi:10.70088/7s350q40

Authors

Yue Yang Hainan Vocational University of Science and Technology, Haikou, Hainan 571126, China Author

DOI:

https://doi.org/10.70088/7s350q40

Keywords:

Industry-education integration, Hainan Free Trade Port, Vocational undergraduate education, Internet and new media, Talent cultivation, Pathway

Abstract

The construction of the Hainan Free Trade Port has entered a critical stage of full customs closure and operation. The leading industries such as the digital economy, cultural tourism consumption, cross-border e-commerce, and exhibition services are experiencing a surge in demand for high-end skilled personnel in the fields of internet and new media. Vocational undergraduate programs, as the core carrier for cultivating high-level technical and skilled personnel, bear the important mission of bridging industry needs and educational supply. Currently, Hainan's vocational undergraduate programs in internet and new media face problems such as unclear training positioning, curriculum disconnect from industry, weak practical platforms, insufficient dual-teacher teams, and a single evaluation system, making it difficult to adapt to the development needs of the new media industry in the Free Trade Port. This paper, based on the requirements of the industry-education integration policy and the characteristics of Hainan's industries, analyzes the current dilemmas in professional talent cultivation. From six dimensions-positioning calibration, curriculum restructuring, practical empowerment, teacher upgrading, evaluation innovation, and ecological collaboration-it constructs a talent cultivation path that aligns with the Hainan Free Trade Port, providing theoretical reference and practical solutions for Hainan's vocational undergraduate institutions to optimize professional construction, improve talent adaptability, and serve the high-quality development of local industries.

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