Application of Environmental Art Design in Hainan Cultural Tourism Market Space

Yuzhan Pang

doi:10.70088/e2ryam24

Authors

Yuzhan Pang Hainan Vocational University of Science and Technology, Haikou, China Author

DOI:

https://doi.org/10.70088/e2ryam24

Keywords:

Hainan Cultural Tourism, Environmental Art Design, Market Space, Cultural Expression, Spatial Empowerment

Abstract

As the core engine of China's tropical tourism, Hainan has seen cultural and tourism fairs flourish like bamboo shoots after rain in recent years, becoming a key platform to showcase regional cultural charm and activate new consumption momentum. These fairs have far surpassed the scope of traditional commercial spaces, serving multiple missions such as cultural display, leisure experience, and community interaction. Environmental art design, as an organic link connecting physical space, humanistic experience, and cultural inheritance, is evolving from a supplementary decorative role to a core driving force in shaping spatial value. Through scientific spatial creation and cultural expression strategies, it not only significantly enhances the appeal, immersion, and sustainability of fairs but also achieves a win-win situation of cultural revitalization and economic value-added in practice. Based on the local practices of Hainan's cultural and tourism fairs, this article systematically analyzes the implementation logic of environmental art design, comprehensively explaining how it deeply empowers this emerging cultural and tourism form from spatial characteristics, design approaches, case evidence to effectiveness optimization.

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