Research on Environmental Space and Scene Creation of Hainan City Market from the Perspective of Cultural Tourism Integration and Free Trade Port Dual Focus

Abstract

The rapid development of the Hainan Free Trade Port has entered a critical stage, with cultural–tourism integration becoming a key engine for high-quality regional growth and industrial upgrading. Within this macro-policy framework, urban markets function as important micro-level platforms that connect tourists, local residents, and diverse cultural resources, and thus play a strategic role in shaping destination image and visitor experience. The environmental space and scene creation of city markets directly influence the depth of tourist engagement, the expression of local cultural identity, and the long-term sustainability of commercial vitality. Based on the dual perspective of free trade port construction and cultural–tourism integration, this study systematically examines the spatial organization, environmental atmosphere, and experiential design of Hainan’s urban markets. Using field investigations, typological comparison, and case analysis, it identifies existing problems in spatial layout, cultural display, and service functions, and summarizes successful patterns of scene innovation. On this basis, the paper proposes optimization paths that integrate cultural narrative, ecological design, and smart technology to build distinctive tourism-oriented market spaces. The research aims to provide theoretical support and practical strategies for enhancing Hainan’s urban markets as new tourism landmarks, thereby contributing to the construction of an international tourism and consumption hub with strong cultural appeal and resilient market competitiveness.