Strategies for Improving the Effectiveness of College Students' Ideological and Political Education in the Omnimedia Era

Yutong Wang

doi:10.70088/y929rk91

Authors

Yutong Wang Hainan Vocational University of Science and Technology, Haikou, China Author

DOI:

https://doi.org/10.70088/y929rk91

Keywords:

omnimedia era, college students, ideological education, political education, educational strategy

Abstract

In the omnimedia era, the way information is disseminated, the content of communication, and the way college students receive information have undergone profound changes. This paradigm shift has brought both unprecedented new opportunities and severe challenges to ideological and political education in colleges and universities. At present, there are still several prominent problems in the ideological and political education of college students. These include a reliance on single content and traditional forms, insufficient integration of emerging new media platforms, a weak sense of interactive engagement and student experience, as well as insufficient pertinence and overall effectiveness in addressing contemporary student needs. In order to comprehensively enhance the effectiveness of ideological and political education, it is necessary to adhere strictly to the fundamental task of fostering virtue through education. Furthermore, educators must actively innovate educational concepts and pedagogical methods, strengthen the construction of robust online ideological and political positions, and promote the deep, seamless integration of omnimedia technology with ideological and political curricula. Additionally, it is crucial to optimize the professional team building of university counselors and construct a comprehensive, multi-dimensional collaborative education system. By implementing these strategic measures, institutions can continuously improve the attractiveness, widespread influence, and actual practical effect of ideological and political education for college students in the new era, ultimately guiding them toward positive societal contributions.

References

Z. Hu and J. Li, "Innovative methods for ideological and political education of college students," Educational Sciences: Theory & Practice, vol. 18, no. 5, 2018.

S. Xu, "Research on the Reform and Development of Journalism Education in Private Colleges and Universities in the Era of Media Convergence," in 1st International Conference on Education: Current Issues and Digital Technologies (ICECIDT 2021), Atlantis Press, June 2021, pp. 68-74.

H. Wu, "Exploration and Practice of Network Teaching Mode in Colleges and Universities in the Era of Omnimedia," in 5th International Conference on Contemporary Education, Social Sciences and Humanities-Philosophy of Being Human as the Core of Interdisciplinary Research (ICCESSH 2020), Atlantis Press, September 2020, pp. 302-306.

J. Ye and Y. Nie, "Enhancement of Ideological and Political Education in Professional Courses by Using Heritage Brands—Taking the Course 'Omnimedia Marketing' as an Example," in 2nd International Seminar on Education Research and Social Science (ISERSS 2019), Atlantis Press, June 2019, pp. 131-134.

C.-p. W. E. N. G. and B. A. O. Fan, "Discussion on Library Microfilm Marketing in Omnimedia era——Based on the Network Content Analysis," Journal of Library and Information Sciences in Agriculture, vol. 28, no. 8, p. 115, 2016.

H. Xiangning, "Dilemmas and Strategies of Personalized Communication in Omni-media Era," Academic Journal of Humanities & Social Sciences, vol. 5, no. 7, pp. 44-48, 2022.

Y. Kong, "Research on Training Strategies of Innovative and Entrepreneurial Media Professionals in Colleges and Universities," Frontiers in Educational Research, vol. 5, no. 12, 2022.

S. Li, "Strategy Adjustment of Ideological and Political Work in Universities Under the Background of Omnimedia."

Y. Li, "Network Moral Education Research Based on the Network Media Age for Students," Applied Mechanics and Materials, vol. 651, pp. 2481-2484, 2014.

J. Xiao, "Study of Strategic Adjustment of Ideological and Political Work in Colleges and Universities under the Background of the Omni-Media Era," in 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018), Atlantis Press, December 2018, pp. 622-626.

M. Lingsheng, "The reform of college physical education in the all-media era," Frontiers in Sport Research, vol. 5, no. 11, 2023.

C. Yunxing, "Innovative thinking on media education in vocational colleges and universities in the all-media era," Frontiers in Educational Research, vol. 6, no. 14, 2023.

H. Lv and Z. Huang, "A Study on the Subject of Discourse Power in education Activities of Local Universities under the Background of All Media," HIGHER EDUCATION, vol. 1, no. 2, pp. 14-22, 2024.

W. Yin, "Research on the Mode of College Students’ Community Consciousness in the Omnimedia Era Based on Fuzzy and Hierarchy Analysis," in 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023), Atlantis Press, June 2023, pp. 662-676.

W. Sun, "New Development of Vocal Music Teaching in the Omnimedia Era," in 2nd International Seminar on Advances in Education, Teaching and E-learning (ISAETE 2021), Francis Academic Press, UK, 2021.

J. Han, "A Study of College Students' Reading Behavior and Reading Promotion Strategies in Omnimedia Environment," in 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017), Atlantis Press, November 2017, pp. 260-263.

N. Chu and W. Ma, "Exploration of the influencing factors of intelligent robots on college network education in the all-media era," Journal of Engineering and Technological Sciences, vol. 56, no. 3, pp. 414-424, 2024.