Research on a New Model of School-enterprise Collaborative Education for Visual Communication Design Major from the Perspective of Industry-Education Integration

Abstract

Against the backdrop of rapid digital transformation and continuous industrial upgrading, the traditional educational models utilized within Visual Communication Design programs increasingly exhibit a significant disconnect from contemporary industry demands. This study systematically addresses critical pain points inherent in current school-enterprise collaborations, such as persistent institutional deficiencies, widening skill mismatches between graduates and market needs, and comprehensive evaluation failures. To resolve these systemic issues, this research explores and constructs a new, innovative model of collaborative education specifically designed from the perspective of deep industry-education integration. The research proposes a comprehensive, closed-loop talent cultivation system centered fundamentally on industry demand-driven approaches, targeted competency development, and robust institutional safeguards. By meticulously reconstructing "industry project-integrated" teaching modules, implementing an effective "dual mentorship" system involving both academic faculty and industry experts, and collaboratively establishing dedicated "Industrial Innovation Workshops," the proposed model successfully achieves the profound integration of "teaching as production and learning as creation." Furthermore, empirical evidence gathered throughout the implementation phase demonstrates that this integrated model significantly enhances students' core professional competencies, practical problem-solving abilities, and overall employment matching rates. Simultaneously, it substantially reduces the talent adaptation costs and onboarding times for participating enterprises. Ultimately, this research provides a highly scalable, sustainable, and actionable paradigm for the future cultivation of applied design talents in higher education.