Analysis of Innovative Strategies for Big Data and Accounting Professional Teaching under the Background of Industry-Education Integration

Abstract

The rapid development of the digital economy has posed unprecedented new challenges and transformative opportunities to the traditional accounting profession. Consequently, industry-education integration is increasingly serving as a critical pathway for modernizing and transforming financial accounting disciplines in higher education. This study comprehensively examines current industry trends and evolving talent demands through the strategic lens of industry-education integration. It systematically analyzes the primary challenges currently faced in big data and accounting education, such as outdated curricula, insufficient practical training, and a disconnect between academic instruction and enterprise requirements. To address these critical gaps, the paper proposes a series of targeted, innovative strategies designed to overhaul the educational framework. These comprehensive measures include establishing an integrated curriculum system that seamlessly combines specific job roles, academic courses, professional competitions, and industry certifications. Furthermore, the study advocates for creating robust industry-academia practice platforms featuring real-world corporate scenarios and end-to-end financial workflows. It also emphasizes the necessity of implementing project-driven, case-based teaching methodologies to enhance student engagement. Additionally, strengthening dual-qualified faculty development and developing multi-stakeholder, process-oriented evaluation systems are identified as essential components for sustainable educational reform. Ultimately, this research aims to significantly enhance the overall teaching quality in big data and accounting programs, thereby cultivating high-caliber, interdisciplinary professionals who are fully capable of meeting the dynamic and complex demands of the modern financial industry.