The Communication Effectiveness and Optimization Paths of Short Video Platforms in University Ideological and Political Education

Xuan Li

doi:10.70088/292rz564

Authors

Xuan Li Hainan Vocational University of Science and Technology, Haikou, China Author

DOI:

https://doi.org/10.70088/292rz564

Keywords:

short videos, ideological education, communication, optimization strategies, digital education

Abstract

In recent years, short videos have rapidly emerged as a highly influential and ubiquitous media format, fundamentally altering information consumption habits among college students. In the realm of higher education, their application has garnered increasing academic and practical attention, particularly within the context of ideological and political education. Characterized by brevity, precision, and ease of comprehension, short videos have introduced both transformative pedagogical opportunities and unprecedented challenges to university ideological education. This article takes the current application of short video platforms in ideological and political education as its foundational starting point. It comprehensively analyzes their distinct communication advantages, specifically focusing on media form innovation, technical algorithm matching, and the significant amplification of social attributes. Furthermore, the study deeply examines critical contemporary issues, including content production homogenization, the inherent contradiction between serious educational topics and entertaining digital expression, the formation of information cocoons caused by precise algorithmic recommendation, and the overall superficiality of long-term communication effects. Adopting a problem-oriented approach, this study proposes systematic and actionable optimization strategies. These include differentiated approaches tailored to specific vertical fields, narrative innovations that carefully balance solemnity with humor, algorithm-driven ethical agenda-setting, and robust value transformation through closed-loop feedback mechanisms. Ultimately, these comprehensive measures aim to significantly enhance short video platforms' capacity to support universities' fundamental mission of fostering moral integrity and holistic talent development, providing sustainable solutions for advancing ideological education in the digital new era.

References

Y. Zheng, "The integration of new media technology into the teaching of ideological and political courses in universities in the new era," International Journal of Educational Teaching and Research, vol. 1, no. 1, 2024.

Y. Zhao and X. Gao, "Action Research on Integrating Ideological and Political Education into 'Short Video Creation' Course in Colleges," in *2021 International Conference on Modern Management and Education Research (MMER 2021)*, Atlantis Press, Sept. 2021, pp. 123–127.

J. Hu, "Research on the Digital Transformation Strategy of Short Video Creation for Ideological and Political Teachers in Vocational Colleges," Journal of Exploration of Vocational Education, vol. 5, no. 4, pp. 105–119, 2025.

Z. Kong, "Exploration on the Reform of Professional Courses in Higher Vocational Colleges from the Perspective of 'Curriculum Ideology and Politics'—Taking 'Short Video Script Creation' as an Example," in *2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)*, Atlantis Press, Dec. 2022, pp. 2950–2958.

J. Lv, "Innovation in the Discourse System of Online Ideological and Political Education Management for University Students," International Journal of Education and Economics, vol. 90.

D. Li and S. Luo, "Ideological and political education system based on emotion analysis in large-scale online education," Internet Technology Letters, vol. 8, no. 1, e420, 2025.

J. Hu, "The practical path of transforming middle school ideological and political teachers into short video creators," Advances in Curriculum Design & Education, vol. 1, no. 2, pp. 1–10, 2025.

X. Wang, "Challenges and Countermeasures for Ideological and Political Education of College Students in the Context of the Short Video Trend," Studies in Social Science & Humanities, vol. 5, no. 1, pp. 50–56, 2026.

C. Zhang, "The Evolution of Ideological Discourse and Cultural Values in the New Media Age: A Philosophical Reflection," Cultura: International Journal of Philosophy of Culture and Axiology, vol. 22, no. 4, 2025.

T. Xiaoqing, "Discussion on Ideological and Political Education Video Communication Problems and Countermeasures," Cross-Cultural Communication, vol. 15, no. 4, pp. 7–10, 2019.

C. Yu, "Research on the innovation and integrated development of college ideological and political work based on short video recommendation model," in Journal of Physics: Conference Series, vol. 1533, no. 4, p. 042038, IOP Publishing, Apr. 2020.

J. Jiawei, "Integrating 'Short Video' into the Ideological and Political Education of Colleges and Universities in Three-Dimensional Thinking."

H. Hu and G. Liang, "Design of the Ideological and Political Education Platform for the Teacher Education Public Course in Teachers’ Colleges and Universities Based on the Video on Demand Technology," in International Conference on Big Data Analytics for Cyber-Physical-Systems, Springer Singapore, Dec. 2019, pp. 1496–1502.