Educational Pathways for Young University Students' Participation in the International Communication of Traditional Chinese Medicine Culture

Abstract

Traditional Chinese Medicine (TCM) culture is an important component of Chinese traditional culture and a meaningful carrier of China's participation in global health communication. With growing international interest in traditional medicine, health preservation, and diverse medical cultures, it has become necessary to explore how TCM culture can be communicated in a more understandable and credible way. Young university students, especially those from TCM universities, foreign language programs, and digital media-related programs, possess disciplinary knowledge, language competence, and familiarity with digital communication. They can therefore serve as peer communicators, cultural translators, and digital storytellers in the international communication of TCM culture. At present, further improvement is needed in terminology explanation, coordination between medical discourse systems, diversity of communication forms, trust building, and awareness of cross-border communication requirements. Universities should strengthen curriculum integration, practical activities, interdisciplinary teams, and digital platforms to improve students' professional literacy, cross-cultural expression, and awareness of health communication ethics. Youth participation in the international communication of TCM culture should move beyond general promotion and become an educational practice that integrates cultural confidence, professional learning, and international expression.