Research on the Development Status and Strategy of Home Appliance Industry in Shandong Province

Abstract

In the new development stage, information technology is advancing rapidly, and consumer demand is upgrading at an accelerated pace. As a traditional and advantageous consumer goods industry in Shandong Province, the home appliance industry plays a crucial role in the region's economic development. This paper provides an in-depth empirical analysis of the current status of Shandong's home appliance industry using detailed data and tables. It examines the measures taken during the industrial transformation and upgrading process, identifies existing issues, and proposes future development strategies. The study shows that Shandong's home appliance industry has certain advantages in terms of production volume and scale, but it also faces serious challenges such as lagging standard updates and market disorder. Through strategic planning, the industry is expected to achieve better development.