Research on the International Communication of Yellow River Culture under the 5W Communication Model

Abstract

Based on 5W model, this research takes the communication of Yellow River culture on international platforms as the core research content, with tweets about Yellow River culture on the international social platform TikTok as the main research object, to explore the current situation of Yellow River culture in international communication and analyze its advantages and disadvantages. The study finds that the communicators of Yellow River culture cover a wide range, including tour guides, tourism practitioners, ordinary users, tourists, internet celebrities, and content creators. The communication of Yellow River culture shows the characteristics of diversification and interactivity. While the content of Yellow River culture communication is rich, the dissemination of Yellow River's history and culture is insufficient.