Analysis on the Effect of Cultivating Media Majors in Hainan Free Trade Port under the Background of Generative AI

Abstract

Driven by the digital and information revolution, artificial intelligence (AI) technology is increasingly permeating all sectors, presenting both unprecedented opportunities and challenges for societal transformation. In this context, the media industry-a vital domain for information dissemination and public opinion guidance-faces transformative opportunities. The educational mission of vocational media programs in the AI era has become more crucial than ever. These programs must not only provide students with solid foundational knowledge and practical skills in media but also actively guide them to contemplate AI's impact on the field. By fostering innovative thinking, social responsibility, and legal ethics awareness, they aim to cultivate well-rounded media professionals with comprehensive competencies. This study examines the influence of generative AI on educational outcomes through research and analysis of vocational media programs in Hainan Free Trade Port. Through in-depth investigations into curriculum design, teaching methodologies, and practical training approaches, it seeks to identify effective strategies for enhancing educational effectiveness, ultimately cultivating media talents that meet the demands of the new era for Hainan Free Trade Port.