The New Confucian Entrepreneurs and the Construction of Contemporary Corporate Ethical Culture

Abstract

Neo-Confucian businessmen are the products of the collision of the times and history, and the neo-Confucian businessmen combine Confucian culture, traditional Confucian business spirit with modern business ethics to form a corporate ethics culture of "governing enterprises with morality", "seeking profit with righteousness", "loving people with benevolence" and "seeking innovation with courage", which puts forward new requirements and development directions for the construction of corporate ethics culture in the new era, which is conducive to promoting the vigorous development of the construction of corporate ethics culture in China.