Research on Development Strategy of Marine Health and Wellness Tourism under the Background of Hainan Free Trade Port

Jian Du

doi:10.70088/58xtfw82

Authors

Jian Du Hainan Vocational University of Science and Technology, Haikou, Hainan, 571126, China Author

DOI:

https://doi.org/10.70088/58xtfw82

Keywords:

Hainan free trade port, marine wellness tourism, wellness industry, tourism integration, development strategies

Abstract

As a polar sphere for crop new tourism productivity and driving high-lineament economic growth. Under the overlays of Hainan Free Trade Port development and its location as an outside tourism consumption hub. Marine wellness tourism has emerge. Through its resource endowment, policy support, geographic nakedness, and industrial integration, this cogitation consistently analyzes Hainan's reward in marine wellness tourism, while treat virtual bottlenecks include product homogenization, poor medical-wellness integration, supporting substructure. Talent shortages, and brand influence; across seven property, by leverage the Free Trade Port's "zero duty, low tax rates. And simplify revenue" model and tradition-costless opportunity, the newspaper purport development strategies : product system optimization, industrial consolidation, policy implementation. Infrastructure enhancement. Talent cultivation. Bionomic conservation. And merchandising, and to show itself as a globally leave tropic marine wellness tourism destination, these recommendations ply theoretic address and pathway for Hainan.

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