IPA Analysis of Tourists' Evaluation of Tourist Toilets in Lanzhou City, China: A Gender-Based Comparison

Wen Bao

doi:10.70088/ps8g8x63

Authors

Wen Bao Modern Service Department, Lanzhou Vocational Technical College, Lanzhou, China Author

DOI:

https://doi.org/10.70088/ps8g8x63

Keywords:

Tourist toilet, IPA method, Importance perception, Performance perception, Toilet revolution

Abstract

Tourist toilet is an essential infrastructure of scenic spots and an organic part of the overall tourism ecology. The reality of tourism development has proved that the more basic tourism facilities at home and abroad, the more they can reflect the hard strength of a region's tourism. Taking 12 representative tourist toilets in 3 districts and 1 county of Lanzhou City, China, as the research object, the importance and performance perception of tourist toilet evaluation indicators were analyzed and compared by male and female tourists using the IPA method, The results shows that: (1) Men have high importance and high satisfaction perception for some toilet environment and organization management, women have higher satisfaction and importance perception for some layout design and organization management, and men are more inclined to travel toilets are free, There are special personnel to clean, and the requirements for the interior decoration and cultural connotation of tourist toilets are relatively low, so the perception of these aspects of organization and management is relatively good. Women are more inclined to hope that the lighting and lighting of tourist toilets are good, but male and female tourists do not show the same in terms of layout design and good perception of toilet environment. (2) Men hope that tourist toilets can be more complete in terms of additional facilities and services, and pay more attention to the convenience of toilet facilities, such as hand sanitizer, toilet paper, hand dryer, etc., while women pay more attention to safety-related toilet functions, such as emergency Lights, safety grips, emergency callers, etc. (3) Men have low importance and low satisfaction perception of part layout design and organizational management. Among them, men's perceptions of safety grips, emergency callers, and indication signs are not important and are not satisfied women have low importance and low satisfaction perception on some aspects of toilet environment and organizational management. (4) Women have high requirements for toilet hygiene, basic toilet services and supplies such as hand sanitizer and toilet paper, or do not match their own needs. Especially for toilet paper and other sanitary products, they are basically self-sufficient. Service perception is both unimportant and dissatisfying. This survey helps tourists better establish tourism decisions according to their personal preferences, provides decision-making basis for Lanzhou tourism public service providers to more accurately grasp the subjective feelings and perceptions of different groups on tourism toilets, and improves the construction and management efficiency of tourism toilets in Lanzhou scenic spots, so as to enhance the city image.

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