Discourse, Technology, and Value: A Study on Cultivating Cross-Cultural Empathy Competence in International Communication Talents in the Era of Intelligent New Media

Yue Yang

doi:10.70088/ckzsza72

Authors

Yue Yang Hainan Vocational University of Science and Technology, Haikou, Hainan 571126, China Author

DOI:

https://doi.org/10.70088/ckzsza72

Keywords:

intelligent new media, international communication, cross-cultural empathy, discourse construction, technology empowerment, value guidance

Abstract

In an era where intelligent new media is reshaping the global communication landscape and reshaping the logic of international communication, intercultural empathy has become a core competency and key capability for international communication professionals, and an important foundation for achieving "persuasion through reason, emotion, and culture." Currently, international communication faces multiple challenges, including cultural discounting, cognitive barriers, emotional conflict, and algorithmic bias. Traditional training models focused on language skills and knowledge transmission are no longer adequate for the demands of the intelligent era. This paper uses a three-dimensional framework of discourse construction, technological empowerment, and value guidance to systematically explain the connotation, logic, and contemporary value of intercultural empathy. It analyzes the opportunities and challenges that intelligent new media brings to international communication empathy, and explores future-oriented training concepts, paths, and mechanisms. The aim is to provide theoretical support and practical solutions for the reform of talent cultivation in international communication, journalism, and foreign language majors in universities, and to help enhance China's international communication effectiveness and national cultural soft power.

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