Research on Talent Training Model Innovation and Collaborative Education Mechanism of Cross-border E-commerce Specialty from the Perspective of Industry-Education Integration

Xiaona Liu; Dongping Wu

doi:10.70088/zms3m032

Authors

Xiaona Liu Hainan Vocational University of Science and Technology, Haikou, China Author
Dongping Wu Hainan Vocational University of Science and Technology, Haikou, China Author

DOI:

https://doi.org/10.70088/zms3m032

Keywords:

industry-education integration, cross-border e-commerce, talent training, digital trade, outcome-based education, collaborative governance

Abstract

As cross-border e-commerce rapidly enters the advanced phase of "brand globalization and digital intelligence-driven development," the global industry has witnessed an unprecedented surge in demand for highly skilled, interdisciplinary digital talent. However, contemporary higher education institutions frequently face significant supply-demand mismatches in their talent cultivation processes. These critical challenges include outdated educational objectives, highly fragmented curricula, unrealistic practical training environments, and persistent faculty shortages with relevant industry experience. To address these pressing issues, this comprehensive study examines cross-border e-commerce talent development challenges specifically through the strategic lens of industry-education integration, proposing a novel, highly adaptable training model centered on precise supply-demand alignment. Key strategic recommendations include: (1) comprehensive curriculum redesign based strictly on Outcome-Based Education (OBE) principles to establish authentic, immersive business practice platforms and innovative "two-way faculty mobility" standards, supported by robust value-added evaluation systems; and (2) profound mechanism innovation achieved through sustained value co-creation between academia and commercial enterprises. This involves the implementation of collaborative governance frameworks, dynamic resource sharing protocols, joint commercial training ecosystem management, and multidimensional risk isolation systems designed to seamlessly bridge the gap between higher education and professional employment. Ultimately, this research provides systematic, actionable solutions to effectively address persistent learning-application disconnects, aiming to achieve the organic integration of educational ecosystems, professional talent pipelines, and global industrial chains to significantly empower future digital trade development.

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