The Driving Mechanism and Optimization Countermeasures of New Quality Productivity Empowering High-quality Development of Red Culture Tourism Industry in Hainan

PENG XUEKE

doi:10.70088/drjd7t91

Authors

PENG XUEKE Hainan Vocational University of Science and Technology, Haikou, China Author

DOI:

https://doi.org/10.70088/drjd7t91

Keywords:

new quality productivity, cultural tourism, regional development, driving mechanism, optimization strategies

Abstract

New-type productivity, characterized by technological innovation at its core, data as a fundamental key element, and integrated development as its primary pathway, is fundamentally reshaping the traditional development model and underlying growth logic of red cultural tourism industries. Hainan province, deeply endowed with the historic Qiongya revolutionary spirit of "the red flag remaining unfurled for twenty-three years" alongside abundant red heritage resources, has recently seen free trade port policies create unprecedented and unique opportunities for high-quality development within this vital sector. Despite these advantages, significant structural challenges persist, prominently including severe product homogenization, insufficient digital empowerment across platforms, shallow industrial integration, and acute professional talent shortages. Based on the comprehensive conceptual framework of new-type productivity, this study systematically analyzes the practical foundations and critical pain points currently hindering high-quality development in Hainan's red cultural tourism industry. To address these systemic issues, it constructs a robust driving mechanism operating through five strategic dimensions—technological empowerment, factor-driven economic growth, deep industrial convergence, progressive institutional innovation, and comprehensive talent support—and subsequently proposes highly targeted optimization strategies. Ultimately, this research aims to successfully facilitate the industry's crucial transition from basic resource dependency toward sustainable innovation-driven development, shifting from single-sightseeing models to immersive, comprehensive experiential offerings, and moving from regional fragmentation to holistic coordination, thereby strongly supporting the Hainan Free Trade Port's broader cultural power-building initiatives.

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