Research on Empowering Smart Upgrade and High-quality Development of Red Cultural Tourism in Hainan by Digital New Quality Productivity

He Jiong; Jingying Wang; Xiuwen He

doi:10.70088/jt0ma097

Authors

He Jiong Hainan Vocational University of Science and Technology, Haikou, China Author
Jingying Wang Hainan Vocational University of Science and Technology, Haikou, China Author
Xiuwen He Hainan Vocational University of Science and Technology, Haikou, China Author

DOI:

https://doi.org/10.70088/jt0ma097

Keywords:

digital productivity, cultural tourism, intelligent upgrading, tourism management, free trade port

Abstract

Against the dual backdrop of the Hainan Free Trade Port development and the rapid empowerment of digital new quality productivity, red cultural tourism is undergoing a critical transition from traditional sightseeing models to intelligent, experiential, and high-quality development frameworks. Hainan boasts the enduring Qiongya Revolutionary Spirit, famously characterized by the historical legacy of the red flag standing firm for twenty-three years, alongside an extensive inventory of nearly one thousand distinct red cultural resources. Despite these rich assets, significant challenges persist in the sector, including persistently low digitalization levels, insufficient integration of smart tourist experiences, shallow industrial convergence with modern technologies, and coarse operational management practices. To address these critical gaps, this comprehensive study examines the current status, emerging opportunities, and structural challenges of Hainan's red cultural tourism smart development through the innovative lens of digital new quality productivity. By systematically analyzing six core dimensions—namely, digital technology empowerment, smart scenario construction, data-driven operations, cross-industry integration, talent system support, and institutional safeguards—we explore intelligent upgrade pathways and propose highly actionable strategic interventions. Ultimately, these findings provide robust theoretical references and practical guidance for the innovative development of Hainan's red cultural tourism. The proposed frameworks aim to significantly enhance the regional tourism economy, foster sustainable technological integration, and maximize the sector's contribution to building a culturally strong nation within the broader strategic context of the Free Trade Port.

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