Research on the Dual-track Talent Cultivation Path of Business English + Cross-border E-commerce Under the Background of Vocational Education Moving Overseas

Abstract

With the in-depth development of globalization and the continuous progress of information technology, cross-border e-commerce has become an important part of international trade. As one of the media tools for international business communication, the integration of business English and cross-border e-commerce is an innovative development direction for the transformation of business English majors and talent cultivation in vocational colleges. They must accurately meet the needs of the international market and industry to explore an effective path for the cultivation of dual-track skilled talents of Business English + Cross-border e-commerce, and cultivate interdisciplinary talents with "profound literacy, skilled language, creative thinking, proficient skills, and technical operation" to satisfy the needs of professional development, workplace communication and cross-cultural communication. One major and multiple abilities of comprehensive application-oriented technical talents is conducive to deepening the integration of industry and education and school-enterprise cooperation, serving regional economic development, and building a modern industrial system.