Talent Cultivation Strategies for English Cross-Border E-Commerce Live Streaming Professionals from an Industry-Education Integration Perspective

Abstract

As globalization deepens and information technology advances rapidly, cross-border e-commerce has become a vital link connecting consumer markets worldwide. Under the impetus of important global economic trends, cross-border e-commerce is now facing a historic opportunity for development. However, despite the rapid growth of the industry, there's a growing contradiction between talent supply and demand. This paper, from the perspective of industry-education integration, explores the ability requirements for cross-border e-commerce live streaming talents. It also analyses the problems in the current talent development situation and proposes strategies for talent development in this context. These strategies cover curriculum systems, university-enterprise cooperation, practical platforms, teacher-building, and evaluation mechanisms, aiming to offer references for universities to establish more effective English cross-border e-commerce live streaming talent development systems.