New Situations and Challenges Facing Ideological and Political Education in Universities of Gansu Province in the Converged Media Era

Abstract

This paper examines the new opportunities and challenges facing ideological and political education in universities in Gansu Province within the context of the converged media era. It first elaborates on the significant role of converged media in integrating educational resources, innovating teaching models, and enhancing students' overall quality, emphasizing how it opens up new possibilities and pathways for ideological and political education. Furthermore, the study analyzes multiple challenges currently encountered in this field from three perspectives: the educational environment, students as the main participants, and educators. The research indicates that as converged media becomes increasingly embedded in educational practices, ideological and political work in higher education institutions must undergo innovation and adjustment in concepts, content, methods, and mechanisms. This paper aims to provide theoretical references and practical insights for the reform and improvement of ideological and political education in universities in Gansu Province and across China in the new era.