Spoken Discourse Design and Cross-Cultural Awareness Cultivation for English Live Streaming in Cross-Border E-Commerce

Yujian Wang; Xiaojuan Zeng

doi:10.70088/h409an72

Authors

Yujian Wang College of Foreign Studies, Guangdong University of Science and Technology, Dongguan, Guangdong, 523083, China Author
Xiaojuan Zeng College of Foreign Studies, Guangdong University of Science and Technology, Dongguan, Guangdong, 523083, China Author

DOI:

https://doi.org/10.70088/h409an72

Keywords:

cross-border e-commerce, English live streaming, spoken discourse, cross-cultural awareness

Abstract

With the rapid development of the cross-border e-commerce industry, the demand for professionals with specialized English live streaming capabilities has been increasing significantly. This study delves into the training models for English live streaming talents in cross-border e-commerce, focusing on the design of spoken discourse and the cultivation of cross-cultural awareness. By analyzing the current state of language skills among English live streaming practitioners in cross-border e-commerce and aligning with job requirements, this research proposes training strategies centered on enhancing spoken discourse proficiency and fostering cross-cultural awareness. The aim is to cultivate more high-quality, professional English live streaming talents with advanced oral communication skills for the cross-border e-commerce industry.