Ideological and Political Construction and Implementation of Digital Media Technology Courses for Undergraduate E-Commerce Majors

Abstract

This study addresses the challenges of embedding ideological and political education within the Digital Media Technology curriculum for E-commerce programs. A structured curriculum system is developed based on a "three-in-one" objective framework, integrating ideological and political elements systematically across teaching activities. A "Politics-Curriculum-Competition-Post" four-dimensional collaborative mechanism is designed to ensure the consistent inclusion of four core ideological and political modules throughout the course. By employing a hybrid "Outcome-Based Education (OBE) + Project-Based Learning" model alongside a multi-faceted evaluation framework, the proposed system demonstrably enhances students' professional competencies, practical abilities, and sense of vocational identity. The findings provide a replicable model for curriculum innovation in higher education, highlighting effective strategies for the integration of ideological and political education into specialized technical courses.