A Study on the Structural Evolution of Media Industries at Home and Abroad under Globalization and Digitalization: Evidence from Educational Media

Yang Chen; Lihua Feng

doi:10.70088/44a7eq80

Authors

Yang Chen Hainan Vocational University of Science and Technology, Haikou, Hainan, 571126, China Author
Lihua Feng Hainan Vocational University of Science and Technology, Haikou, Hainan, 571126, China Author

DOI:

https://doi.org/10.70088/44a7eq80

Keywords:

media industries, globalization, digitalization, educational media, structural evolution

Abstract

This review paper explores the multifaceted structural evolution of media industries, both domestically and internationally, under the dual influences of globalization and digitalization, with a particular focus on educational media. It examines the historical context, key technological advancements, and shifting economic landscapes that have shaped the industry. The analysis delves into the impact of these forces on content creation, distribution channels, business models, and audience engagement within the educational media sector. Furthermore, the review compares and contrasts the experiences of different countries and regions, highlighting common trends and unique challenges. Finally, it discusses potential future directions and implications for the ongoing transformation of media industries, considering emerging technologies, changing consumption patterns, and evolving regulatory environments. This study synthesizes existing literature, offers critical insights, and identifies areas for future research in this dynamic field.

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